– Website Design For Workshops –
Links to Topic Information
The Benefits of a Website For Workshops
Lower Commission Costs as compared to 3rd Party Websites
Platforms such as Airbnb and Eventbrite have quite high commission costs. Having your own website on which you offer Workshops means that the you do not have to pay this commission. This can accumulate to large amounts, especially when you have returning customers. Owning a website for workshops is not exclusive. This means you can have it work alongside your Airbnb and Eventbrite account as an additional booking platform. You can divert customers to the website while still taking advantage of the publicity your Airbnb and Eventbrite listings give you.
More Customers
Having a website for your specific workshop will be very beneficial. People will be more likely to find it on search engines like Google. You will not be found if people look for generic terms such as ‘Workshops’, but will have a high chance of being found if they look for a specific workshop. For example: ‘Stained Glass Workshops’. Here you will have a great chance of being found, and not only will they find you, these people will be looking for the exact workshop that you offer. Kugler Design will guide you to achieving the best results for your Workshop website.
Promote your Workshop in Detail
Your own Workshop website will mean that you can have all the information you wish to be displayed on the website. Workshops in general are quite visual in nature, so displaying pictures and videos of past workshops are a must. Additionally, you will be able to add large amounts of information in regards to the Workshop, such as the history of the craft, outlining the techniques that people will be learning and possibly a section where people can prepare for the Workshop before they get there.
Previous Workshop Website
The Web Design Process
1 – Get in touch with Kugler Design
Send us a message or call us in order to get in touch. Tell us exactly what you would like the website to do, or tell us your business goals and we can advise you to what would work best on your website. We discuss your target audience, your location and what you would like the website to achieve. We would then recommend the Workshop website package that suits your needs.
2 – Send Kugler Design information
The next step would be to send us information regarding your Workshop. Send us pictures, videos and information regarding your Workshop. It can be as much and as little as you like, but more would always be better. You can speed up the web design process by collecting as much information and pictures as possible at this stage. Pictures and videos of past workshops, pictures of your own creations and information about yourself would be required. Further information such as the history of the craft and notes on the techniques that will be learned will be beneficial.
3 – The initial design process
Before we start the initial design, feel free to send us any designs or elements that you enjoy from other websites so that we can incorporate them into your website. A deposit of typically 10% is also requested at this stage. Once deposit is received a domain name would be chosen. This is the website address, such as www.yourworkshop.com We would start making an outline design of your website. There is a lot of room for big changes and alterations at this stage. After this stage, there would still be room to make small changes regarding style and colour but major changes may add extra working hours on our part and may be charged. Hence it is important to be satisfied with the initial design and let us know any thoughts at this stage. We then send you the design when the homepage and perhaps one other page are complete and you let us know what changes you would like if there are any to make.
4 – The main design process
At this stage we have the rough outline of the website completed, have received feedback from you, and are now starting work on the final design. Small changes are still possible and we create all the pages that are required on the website. Features are installed and styled. We near the finished product.
5 – Finalising and making the website Live
Up to now the website would be created under a subdomain of Kugler Design eg: www.yourworkshop.kuglerdesign.com At this stage we would request the outstanding balance be paid in full and upon receipt the website is put Live on the domain you chose. Your website is now finished!
Pricing & Packages
Hobby Workshop Website
For Workshops that do not wish to sell bookings on their website- Website advice and design
- Home page, Contact page, About page
- A page with detailed information about the workshops and when they occur
- On-page Search Engine Optimisation
- Social Media Integration (for existing accounts)
- Ability to edit content yourself
This is a basic package designed for people who are only hosting workshops occasionally and only require a website in order to create an online presence.
Workshop Online Starter
Everything you need in order to create a online workshop website and attract more customers by ranking higher on Google- Website advice and design
- A workshop booking and payment system
- Home Page, Contact page, About page
- A page listing all of your workshops
- Gallery page with videos and pictures
- A page describing the location in detail
- A page describing the history of the craft
- A blog page
- On-page Search Engine Optimisation
- Social Media Integration (for existing accounts)
- Ability to edit content yourself
This web design package is for people who wish to start a new Workshop business and would like to reach a high ranking on google in order to reach as many potential customers as possible. It is also designed for Workshops which could use a boost in their number of customers.
Note: The Booking system is 3rd party and has an annual subscription of €80 per year. It is also possible to use Eventbrite events instead, where prices are taken from the ticket sales at €0.49 plus 4%.
Workshop Online Booking
For Workshops with online booking, ideal for existing workshops who need an online booking system- Website advice and design
- A workshop booking and payment system
- Home Page, Contact page, About page
- A page listing all of your workshops
- Gallery page with videos and pictures
- On-page Search Engine Optimisation
- Social Media Integration (for existing accounts)
- Ability to edit content yourself
This website Package is designed for workshops which are already well established and who have a regular customer base and just require an online system in order to reach a few more customers.
Note: The Booking system is 3rd party and has an annual subscription of €80 per year. It is also possible to use Eventbrite events instead, where prices are taken from the ticket sales at €0.49 plus 4%.
Optional Extras
Logo/Branding Development
It can be very beneficial to have a Logo linking to your business. This allows your clients to recognise your business quickly, and makes it easier to pass knowledge onto their friends and family. Kugler Design offers a Logo and Branding Development service. Prices depend on the full requirements that you may have, but start from as low as €100.
from €100
Dual Language Website
Offering multiple languages is one of the best ways to increase the potential customers you can reach. At Kugler Design, we offer to translate the workshop website in multiple languages: English, German, Portuguese, Spanish and French.
Further languages can be catered for upon request.
from €300
Information About the Craft
This package will describe your craft in great detail. Kugler Design will do the research and write a detailed description about the history of your craft, its origins and the techniques employed. Information such as this will be very beneficial in boosting your website ranking on Google.
from €100
Blog Page
A blog is a great way to promote your business. By writing about holiday homes, your area and activities it can greatly boost your visibility on the google search engine and make your website more interactive. This can draw visitors to your page who were looking for different information and then ‘stumble’ on your beautiful holiday home. Kugler Design also offers a blog-writing service. See below for details.
from €100
Setting up Social Networking
Social media is more important than ever to boost business, and choosing the right social media and setting it up can be quite difficult. Kugler Design can advise you on the best forms of social media for your business.
€50/per Social Media
Recurring Cost Extras
Domain name registration
Securing and purchasing a domain name is the first step one needs to take on their journey to creating their own website. This is the name that people type in browser eg www.your-domain-name.com
This is offered as an optional extra as many may already own their own domain name. This is an annual charge and price can vary on a number of factors such as the name itself, and if you have a .com, .net, .de or .fr website.
from €20/per annum
Hosting and Maintenance
Hosting is an important service as this is what makes the website accessible. The Host is a server (type of computer) that has the website on it and sends people the website when they look for it.
Maintenance is commonly overlooked as many think it is easy to host a website. In fact, it is, and many will prefer to host it themselves. However, when something goes wrong, it can be very difficult and expensive to find out what the problem is in order to fix it. Kugler Design offers Hosting and maintenance, and this can also be purchased at an annual charge of €250.
€15/ per month
Managing Social Networks
Kugler Design can manage your social networks and submit weekly or monthly updates on any social media network. We create interesting and engaging content and bring customers onto your social media channels.
from €30/per month
Blog Updates
A blog is a great tool for bringing interest to your website. It transforms it from a static webpage to a dynamic website that continually has new interesting content. Kugler Design can create new content for your website on a weekly, monthly or bimonthly basis. We create content based on techniques, advancements in the craft, history, or your latest workshop. We can also write about any topic you choose.
from €30/per month
Ad Campaigns
Online Ad campaigns are, after social media, probably the most effective methods of getting customers to view your Workshop website whether they are searching google, looking at facebook, or browsing the web.
There are multiple platforms on which Ad campaigns can be run, and Kugler Design can create and manage your Ad campaings.
Price varies
Let's Work Together
Contact Kugler Design and take the first step on the journey to create your own website.